The Best keyword research tool is determined in part by the purpose for which it will be used. Are you mostly utilizing paid or unpaid marketing techniques? For example, if you use Google AdWords as part of your marketing strategy, you'll undoubtedly use a variety of Google tools to build up your campaigns. 

The Google Best Keyword Research Tool, Traffic Estimator, Adplanner, and Google Editor are all included. There are a number of other tools that should be used to discover the search and competition data of the term if you are utilizing SEO or other unpaid techniques to generate your keywords.

Regardless of whether you use paid or unpaid traffic strategies, the Google Keyword tool is a wonderful place to start. It offers a large, completely free list of terms with high global search volume (the key metric to start with). You want to develop keywords from this list that sufficiently target your niche while also offering low competition for your chosen strategy. 

For non-paid techniques like SEO, you should look at the top ten Google listings for each phrase to see who your competitors are. Will you be able to rank in the top ten results for the keyword you've chosen? This is the question you must answer before deciding on a keyword to concentrate on.

Traffic Travis is one of the top keyword research tools for SEO strategies. It comes with a great free version that quickly assesses the difficulty of ranking for a specific keyword. This is one of a new breed of tools, such as Market Samurai and Term Elite, that provide a comprehensive examination of potential competition sites for your chosen keyword. 

These tools focus on backlinks, public relations, and on-page SEO to offer you a thorough picture of your chances of ranking on the first page. Apart from being free, Traffic Travis takes care of the majority of the grunt work involved in evaluating PR, searches, and backlinks. It just informs you whether the search term is easy or difficult to rank for in the SEO module. As a result, it is a clear victor in terms of usability.